Target Audience Analyses
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Target Audience Analyses at Silverlining Research
At Silverlining Research, we help you identify and understand your target audiences. Our analyses provide insights into who your core customers are, what drives their decisions, and how best to reach them. With a thorough and targeted analysis, you gain a strong foundation for tailoring your products, communication, and strategies.
We offer:
- Mapping of target audiences: Analysis of purchase frequency, volume, and decision criteria.
- Segmentation within target audiences: Identifying subgroups with specific needs or potential.
- Churn analyses: Understanding why customers leave and how to prevent it.
- Purchase behavior analyses: Mapping customer journeys and decision-making processes.
Our approach is based on representative samples and precisely formulated questions, delivering valid and actionable insights. We provide clear and accessible analyses that can be quickly implemented into your strategic work.
With Silverlining Research as your partner, you can focus your efforts on the customers who create the most value and develop tailored solutions to strengthen your market position.
Clients we have conducted Target Audience Analyses for
Cases where we have used Target Audience Analyses
Audience study for ARoS 2025
See how ARoS strengthens its position as one of Denmark’s leading museums through new insights into visitors’ experiences, motivations, and barriers.
Study of Cooking Habits among Primary School Pupils for the Arla Foundation
Uncover how Danish children and young people cook, eat, and engage with food today.
Awareness Survey of GRAM Appliances 2025
Explore how GRAM continues to strengthen its position among Danish consumers through new insights into brand awareness, buying behaviour, and market preferences.
