Insight into consumer behaviour related to car subscriptions and car sharing in order to develop a sales and marketing strategy.
The Private Sector
Understanding the market for car sharing and car subscription in the UAE
Background
In 2023, Silverlining Research conducted a comprehensive market study in the UAE to evaluate consumer behaviour related to car subscriptions and car sharing. The aim was to understand factors such as barriers, awareness and usage frequency.
Method
The study consisted of three parts: initial desk research, a quantitative online survey, and final in-depth qualitative interviews. This approach was designed to map the nuances of the market and customer behaviour in detail.
Results
The results offered strategic insights into Ekar’s market position, customer acquisition potential, the nature of customer loss, and key factors behind choosing Ekar to support the company’s sales and marketing strategy.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Kristian Budolfsen
Director & Partner
Silverlining Research
Silverlining Research
Discover more cases
The Public Sector
Evaluation of the business climate in The Municipality of Aarhus
Insight into the business community’s views on topics such as urban development, green transition, and current needs to evaluate the municipal’s business policy efforts in 2023.
The Public Sector
Mapping of the Need for Skilled Labour in Lolland Municipality
Explore how Lolland Municipality is addressing the shortage of skilled labour through local business insights, targeted recruitment, and international settlement initiatives.
Travel & Tourism
Study of Tourist Information Services in Sønderborg Municipality
Sønderborg Municipality aims to attract more tourists; therefore, Silverlining Research is investigating tourists’ preferences, behavior, and attitudes towards tourist information and services in the summer of 2024.
