Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.
Aviation & Mobility
Passenger Insights for Phoenix Sky Harbor International Airport
Background
Silverlining Research, in partnership with KPI Aviation Marketing Solutions, is conducting passenger insights research at Phoenix Sky Harbor Airport (PHX).
Ranked in the top 50 busiest airports in the world, PHX is one of the busiest airports in the world, serving as a hub for American Airlines and a base for Southwest Airlines.
Method
Silverlining, together with KPI Aviation Marketing Solutions, is responsible for collecting, analysing and reporting essential passenger and commercial insights.
The project involves more than 40,000 interviews collected by our local fieldwork team on site.
Results
The results are reported monthly and ensure that PHX continuously has the latest and most up-to-date business insights to manage and optimise the passenger customer journey, their commercial performance including retail, F&B, parking and route development.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Kristian Budolfsen
Director & Partner
Silverlining Research
Silverlining Research
Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Discover more cases
Travel & Tourism
Uncovering Visitor Behaviour and Motivations in Elsinore
Gain insights into how Elsinore attracts and engages visitors during summer through new findings on traveller profiles, motivations, and behaviours.
The Public Sector
Study of ex-pats in Aarhus Municipality
Insights into the characteristics of international migrants in Aarhus, including their preferences and experiences of living and working in the city.
Aviation & Mobility
Passenger insights and defining personas for Vienna airport
A segmentation study using passenger personas to optimize services and communication.
