Insight into consumers’ aided and unaided awareness of FLEXA, the connotations consumers associate with FLEXA, and where they seek inspiration when purchasing children’s furniture.
The Private Sector
FLEXA awareness analysis in collaboration with Creative ZOO
Background
The purpose of the study was to gain insights into the unaided and aided awareness of FLEXA, consumer preferences, and considerations when purchasing children’s furniture and toys, and how FLEXA customers differ from the general consumer.
Silverlining Research and Creative ZOO conducted a study on the Danish children’s furniture market on behalf of FLEXA.
Method
Silverlining Research, in collaboration with Creative ZOO and FLEXA, developed a quantitative questionnaire based on this objective. The survey was distributed via an online panel, with a particular focus on sampling individuals in Denmark with children aged 0-10 years residing in major cities. In total, 1,014 respondents completed the questionnaire.
Results
Based on these responses, insights were obtained into consumers’ aided and unaided awareness of FLEXA, the associations that consumers make with FLEXA, and where they seek inspiration when purchasing children’s furniture.
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Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
Silverlining Research
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