Insights into the drivers and barriers to planning and organizing international congresses in Aarhus.
Travel & Tourism
Assessment of Business Tourism
Background
Silverlining Research and Kvistgaard+HIRD has in 2021 conducted an evaluation of the business tourism project ERVITU for VisitAarhus. ERVITU was a business tourism project with the aim of further developing elected initiatives to attract international conferences, for example through collaboration with research environments and companies within business-related strengths.
Method
As part of the evaluation process, Silverlining Research conducted interviews with key experts in and around the project, contributing to the formulation of specific recommendations for future strategic efforts.
Results
The evaluation also offered valuable input from experts regarding both the successes achieved and areas for improvement within the project’s four key focus areas. They delivered insights into drivers and barriers in planning and hosting conferences, as well as input on an assessment of cooperation and expansion opportunities for VisitAarhus. Additionally, Silverlining Research conducted an analysis of Aarhus from an international perspective, comparing it with other international cities in relation to hosting conferences.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
Silverlining Research
Discover more cases
Culture & Attractions
Moesgaard Museum – Potential and Target Group Analysis for a New Experience Center in Aarhus
Insight into the potential and target audience for “The World of the Vikings,” a new central experience center that is in the planning stages at Moesgaard Museum (MOMU).
The Public Sector
Qualitative evaluation of StartVækst Aarhus – Local Business Support
Insight into user assessment of the local business support provided by Erhvervshus Midtjylland.
The Public Sector
The Value of Culture and Leisure for the 6-City Collaboration 2024
The municipalities in the 6-city collaboration, which includes Copenhagen, Aarhus, Odense, Aalborg, Esbjerg, and Randers, have entered into a partnership with Silverlining Research to estimate the overall value of the culture and leisure sector for both citizens and society.
