Culture & Attractions
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New framework: The economic value of
cultural attractions
In Denmark, and the rest of the world, culture plays a crucial role in our society, and its significance extends far beyond just providing experiences, reflection, and education. At Silverliving Research, we have developed a new cultural offering that employs several strategic approaches, creates audience insights, and measures the total economic value of culture to society. Press ‘Click here’ to access the comparative report, which summarises methods and results from six projects conducted across six Danish municipalities.
Clients we work for in the Culture & Attractions sector
Improve your customer experience with insights
The main goal of any culture institution or attraction is to create a great experience for their visitors. What is the best way to do it? Which approach will provide the highest success rate? We say base your decisions on data!
The industry faces a constant change in consumption patterns and demands, making it more critical for the parties involved to follow the development closely. It is crucial to be updated, but why not be a step ahead? As an actor on the market, you already have quite an amount of data about your customers. If not, we will help you get it. One way or the other, we will transform the data into valuable insights for you.
Work cases in the Culture & Attractions sector
Audience study for ARoS 2025
See how ARoS strengthens its position as one of Denmark’s leading museums through new insights into visitors’ experiences, motivations, and barriers.
Assessment of the Value of Aarhus Festuge
Discover how Aarhus Festuge has gained new insights into visitors’ experiences, expectations, and needs.
The Socio-economic, Social, and Cultural Value of Kulturværftet
Where culture meets impact – uncover how Helsingør’s waterfront icon drives local pride and tourism
