Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.
Aviation & Mobility
Gaining a Deeper Understanding: Passenger Insights for Changi Airport
Background
From February 2023, Silverlining Research has the contract to collect passenger insights at Changi Airport (CAG).
Silverlining Research collects high-quality insights on passenger traffic behaviour and demographics at Changi Airport.
Method
The project involves more than 40,000 interviews collected by our local fieldwork team on site.
Results
The insights will be used to determine passenger flight routes, passenger demographic profiles, passenger journey purpose, and passenger airline and airport selection.
The contract period runs from at least February 2023 to January 2024.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Kristian Budolfsen
Director & Partner
Silverlining Research
Silverlining Research
Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Discover more cases
Aviation & Mobility
Measurement of Campaign effectiveness
Silverlining Research conducts over 600 interviews in the spring of 2024 as part of a study for Singapore Changi Airport to assess the effectiveness of their Labour Day campaign.
The Private Sector
Insightful Evaluation Enhances Abu Dhabi Shopping Seasons
Gaining insights into the success of marketing efforts, shopper satisfaction and shopping behavior in Abu Dhabi
Culture & Attractions
Positioning analysis of current and potential guests for Musikhuset Aarhus
Insights into guests’ experiences and opinions of Musikhuset Aarhus’ offerings and image, aimed at informing future development strategies.
